Being in business for over 35 years, Applied Photography has made it a priority to evolve and reinvent ourselves with the times. We all know what a rapidly-changing world we live in, in every way, and partnering with a business that understands that is crucial. 

While you’re not the same person you were 10, 20, or even 30 years ago—we’re not the same company. We’ve stayed true to our core values—what we stand by and the integrity that we were founded on—all while making sure that our photography style, equipment, and professionalism have been improved upon with every opportunity. 

In particular, the lighting that we use to photograph has adapted to the generations. As with all trends, tastes change over time. The lighting used in photographs is no exception and as photographers we must understand the style, look, and feel the client needs to reach their target demographic.

The Evolution of Lighting Styles

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Currently, brightly lit settings and bright lighting are very desirable among the market’s trend of inclusive, energetic, and gender-neutral designs. This can be seen as a stark difference to the once timely use of warm, dramatic lighting that complemented the theatrical statement of achievements in designs popular with the Silent Generation and Baby Boomers.  And while tastes and styles will differ by market, it has been and will continue to be important that we get it right every time. 

Our prime concern has always been the needs of our clients and often times, that means using our skills to help them reach their desired audience. The goal of every image we create is that it’s successful and “sells” our client’s project. Since the quality of light is the most important factor in determining the success of an image, we take it very seriously. 

As always, your patronage continues to propel our business forward and allows us to improve year after year. Whether it be lighting, angles, or techniques, you can always count on us to do our best to sell your projects through the lenses of our cameras.