In today’s competitive, visually focused marketplace, there is a misconception that anyone can take pictures of a building, right?
A professional architectural, interior or hospitality photographer has the skills and experience to create high impact photographs of commercial and residential buildings that draw the eye and generate interest. Their art form focuses mainly on commercial and residential architecture, which encompasses the entire hospitality industry such as hotels and restaurants, as well as other forms of design including model homes, income and investment property and more.
Architectural photography is an art form in and of itself, not just a form of advertising. By manipulating light, angles, lenses, detailed photo editing and more, architectural photographers create photographs that communicate the story of your property, be it a hotel, restaurant, business or residence. These finished images capture the attention of consumers and truly can become “Images that Sell”.
The Benefits of a Professional Photographer:
As with any art form, commercial photography requires a finely tuned eye and a depth of practical experience. An experienced photographer brings an ability to see the unique features, potential and translate your value and story to a medium with the ability to generate interest among your target audience.
A professional architectural photographer is not only a talented photographer with the right kind of equipment but also knows what makes images successful. They know how to take photographs that will speak to directly to potential customers, and appeal to what they might be looking for in a property.
A great architectural photographer will be able to compose dramatic shots of the exterior and interior of your property. As an artist, the photographer communicates a fresh perspective that brings your building to life.
It’s not secret that real estate agents and many companies have recognized the benefits of professional photography and its role in their business’s marketing strategy. In fact, in 2013 real estate marketer Redfin found listings featuring high impact photographs consistently sold faster – at higher price points – than real estate listings with sub-professional images. In other words, great photography made potential buyers more likely to be interested in the property and created a sense of value for potential buyers.
We often hear “you only have one chance to make a first impression.” In today’s web-driven consumer marketplace, your website is going to be the first form of contact that your customers have with your business. Walls of text and uninspired, flat photographs are simply not what today’s sophisticated market looks for. Recent studies indicate that people read web pages differently than they do other forms of media. The human eye is automatically drawn to pictures and color. A website or app full of aesthetically pleasing photographs will convey more to your customers than anything else Incorporating visual appealing photographs, comprehensive galleries and virtual tours, entices future customers and adds value to your brand.
As the old saying goes, “A picture is worth a thousand words.” We invite you to contact Applied Photography to learn how we can help you speak and create compelling “Images that Sell.”